Radio


Public radio has a share of 70% in the Austrian radio market. With a market share of 31%, the format radio Ö3 is predominant. Encouragingly: at least 15% of the played repertoire on this station is of Austrian origin, the result of year-long efforts by the entire music scene. FM4 is a public radio station which has an important support function for the Austrian scene in the field of Alternative, Indie, Electronic, singer-songwriter and the like. Contemporary music and jazz are also accommodated, on Ö1, but rather during night-time hours.

In addition to the public radios and commercial stations, mainly format radios based on the model of Ö3, there are also 14 non-commercial radio stations which provide ample scope for contemporary music in various genres.

Incidentally, 64% of all Austrian believe that more Austrian artists should be played on the radio.13


13 Michael Huber, Wozu Musik. Musikalische Verhaltensweisen, Vorlieben und Einstellungen der Österreicher/innen, Vienna, mdw, Department of Music Sociology 2010 p.54 et seq.