Audiences


In Austria, conditions for music creators are basically quite positive as far as interest in music in general is concerned. For example, the population names listening to music "incidentally" as its third-favorite leisure activity (after watching TV in first place and reading in second place): More than half of the population listens to music incidentally almost every day. Attentive music listening ranks next, with almost 20% of the population doing this every day. Still, 10% go to a concert several times a month.  
Asked about their favorite music, Austrians in the study by Michael Huber "Musikhören im Zeitalter Web 2.0" mostly name repertoire from the areas of rock music (27%), pop/current hits (24%), hits (22%), classical music (19%) or folk music (15%). Much less frequently mentioned were pieces from the areas of jazz (8%), techno/house 5% or hip-hop (4%).
These and other insights into the music reception of the Austrian population can be found in the study "Musikhören im Zeitalter Web 2.0" by Michael Huber.


The Audience: Michael Huber, Wozu Musik. Musikalische Verhaltensweisen, Vorlieben und Einstellungen der Österreicher/innen, Wien, mdw Department of Music Sociology 2010, p. 27